2012 Olympics: Summer of the GIF?
Remember GIFs–those small, funky files that play short, spastic videos over and over again? Well, according to Andrew Phelps of Nieman Journalism Lab, the “25-year-old file format” is making a comeback.
Thank the 2012 Summer Olympics. Due to the difficulty involved in describing individual Olympic tricks, the media have resorted to the GIF, that image-video crossbreed, to show only one specific sporting moment.
But while GIFs might be useful for rendering complex Olympic moments, I’m guessing they’ll return to file-hibernation once the games conclude–at least until the Winter Olympics return to Russia in 2014. The medium’s silence, which Phelps props as a plus, isn’t going to do it much good when football fans are yearning for the crunch of a vicious tackle.
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