Appear Instantly on the Talk Show You’re Watching!
The Huffington Post and Boston Globe have expanded their web presence to include live streaming video and radio programs.
Both outlets target folks who want to stay tuned in on their tablet, phone or computer even if they’re at the office.
“Success will look different for the two entities. But they’re both counting on a similar audience: the bored-at-work crowd, desk jockeys looking for something other than an Excel spreadsheet to pay attention to,” Justin Ellis writes for the Nieman Journalism Lab. “Considering how much time we spend tethered to our computers this strategy makes a lot of sense.”
But there’s more. Although the Globe’s RadioBDC keeps users engaged much as a traditional radio station would, HuffPost Live is probably the first talk show that allows viewers to instantly make an appearance.
HuffPost Live is more than Internet streaming. Staffers host talk shows with their bloggers and related experts, but viewers can join in the program. Once the moderators have determined you’re not a troll, your face will appear next to those on the show via Google+ Hangout. You can even go to upcoming segments and make suggestions on whom they should invite and what to discuss. This level of interactivity is unparalleled in traditional broadcasts, and this model might engage audiences much as phone-in radio talk shows engage listeners. Watching news is no longer a passive activity.
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