AllThingsD

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This Wall Street Journal spinoff finds the sweet spot between tech sophistication and sex appeal. Led by two rock stars in the field, Kara Swisher and Journal columnist Walt Mossberg, the site moves quickly on tech news—sometimes scoring scoops –but also features plenty of sharp posts with broad appeal.

After Facebook announced it was going public, Swisher wrote that the Winklevoss brothers, who sued Mark Zuckerberg over the idea for the social network, were poised to collect as much as $300 million: “That’s right, folks, the rich do get richer, especially if they pursue their case well past the point of shame.”

AllThingsD also has video reports, although an interview with a Google official on Android phones adopting its Chrome browser seemed little more than product promotion. (A sitdown with Neil Young on why today’s music sounds awful was much more compelling.) The site’s trick is that it manages to feel definitive without being stuffy.

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