Republicans Love Diet Dr. Pepper. But Why?
Via Flickr user nathanmac87
A recent study from National Media Research Planning & Placement identified particular brands that resonate also political lines. Among their findings, Republicans are far more likely to enjoy Diet Dr. Pepper than Democrats.
What makes this post particularly sharp isn’t that finding, interesting though it is. It’s the author’s recognition that the “why” behind the “what” is often a more interesting discovery to make – albeit, an often harder one. Why do Republicans prefer Diet Dr. Pepper? The answer, so far, is unknown.
Read more at GigaOm.
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